Post by kmstfatema on Mar 5, 2024 5:13:12 GMT
Content Marketing specialists face their fair share of challenges on a daily basis ; strategic analysis, ideation, content creation, optimization, distribution and performance measurement – all of this requires extra time and resources. Working better, creating better content, faster is possible if you use powerful tools. Some have already become must-haves in the modern digital world. The SEMrush Content Marketing platform offers a wide range of solutions to develop a successful content strategy and create content that engages your audience. In this article, we will explain how to use our Content Marketing platform to: Supercharge your content strategy With the SEMrush Content Marketing Toolkit Go! → ADS illustration 1. Do an audit of content already published .
Before creating new content, you need to know how to fit it into your Germany Telegram Number Data current strategy and be clear about how it will help you achieve your goals . But you don't always have to start from scratch. It is possible to reuse content already published , re-editing or updating it to improve its positioning. Studies suggest that updating and repurposing old content can increase organic traffic by up to 111% . With a content audit, you can develop a plan to update/optimize existing content and understand which ones give you the best results. The Content Audit tool offers you an inventory of all the content on your site and the essential data to analyze its performance. You can configure the tool by selecting subfolders in your sitemap or manually adding URLs (up to 20,000 pages). Analyze content already published You'll get a list of your content with data that will help you analyze it, such as: Date of last update. HTTP code of the web page. Metadata of each page (title, meta description, H1). Author.
The number of words in the text. Shares (on Facebook and Twitter). The number of backlinks linking to an article. User experience data (number of sessions, average session duration and bounce rate), by connecting Google Analytics. The number of search queries for the page, connecting Google Search Console. It's crucial to understand what type of content appeals to your audience - the key to content marketing success is having a clear vision of what the people you want to reach like and don't like. When working with content, one metric is never enough. Analyzing the whole allows you to think about performance metrics that tell you what attracts your audience most and thus obtain maximum visibility. Content Audit tool gives you access to a wide range of metrics: by analyzing them you will have important insights into your audience's preferences . You can use this data to focus on the type of content that brings you business results and attracts your audience. Doing a content audit regularly allows you to identify content that could bring better results if updated. Updating content often requires less effort than creating it from scratch and can earn you more visibility. Our Content Audit tool can help you identify this opportunity for improvement.
Before creating new content, you need to know how to fit it into your Germany Telegram Number Data current strategy and be clear about how it will help you achieve your goals . But you don't always have to start from scratch. It is possible to reuse content already published , re-editing or updating it to improve its positioning. Studies suggest that updating and repurposing old content can increase organic traffic by up to 111% . With a content audit, you can develop a plan to update/optimize existing content and understand which ones give you the best results. The Content Audit tool offers you an inventory of all the content on your site and the essential data to analyze its performance. You can configure the tool by selecting subfolders in your sitemap or manually adding URLs (up to 20,000 pages). Analyze content already published You'll get a list of your content with data that will help you analyze it, such as: Date of last update. HTTP code of the web page. Metadata of each page (title, meta description, H1). Author.
The number of words in the text. Shares (on Facebook and Twitter). The number of backlinks linking to an article. User experience data (number of sessions, average session duration and bounce rate), by connecting Google Analytics. The number of search queries for the page, connecting Google Search Console. It's crucial to understand what type of content appeals to your audience - the key to content marketing success is having a clear vision of what the people you want to reach like and don't like. When working with content, one metric is never enough. Analyzing the whole allows you to think about performance metrics that tell you what attracts your audience most and thus obtain maximum visibility. Content Audit tool gives you access to a wide range of metrics: by analyzing them you will have important insights into your audience's preferences . You can use this data to focus on the type of content that brings you business results and attracts your audience. Doing a content audit regularly allows you to identify content that could bring better results if updated. Updating content often requires less effort than creating it from scratch and can earn you more visibility. Our Content Audit tool can help you identify this opportunity for improvement.