Post by account_disabled on Mar 13, 2024 4:53:51 GMT
Digital Marketing is based on time. It is not the money invested in the ADV , the followers or the quantity of "likes" that determine the success or otherwise of a promotional activity. What businesses don't understand is that there is no magic formula for getting sales and leads. If that were the case, I would have published it long ago. The companies I speak to and have trained for are not impressed by the money that needs to be invested in ADV, but by the enormous amount of time that needs to be dedicated to the processes of listening, self-training, content creation, relations with the digital audience and management of each individual channel. Those who follow me on the blog and in the lessons I give know my method well. A sort of Inbound Marketing (80%) which also makes use of the now necessary paid promotion (20%).
It's nothing revolutionary and I see many esteemed colleagues doing it profitably. This technique has Find Your Phone Number changed over the years. At the beginning it was exclusively blog centric, while now it tends to enhance every single channel. I talked about it some time ago in this post and I will return to it in a future article, because it is a central issue in the strategy to be adopted in this historical moment. inbound marketingCompanies and professionals still have the vision of a world in which it is sufficient to communicate (well) in widely distributed media to obtain customers. The world is evolving and, consequently, the customers. In today's world, where anyone can compare a product using the mobile connection of their smartphone, things are decidedly different.
The advanced customers of 2016 have become immune to always the same and anonymous promotions, and prefer companies that know how to provide value and guarantee the constant presence of quality to their target audience, precisely in the main places of access for the target itself. To do this, it is no longer necessary to allocate one's economic resources exclusively in these places, but one must inevitably invest a lot of time to obtain results. Time that can be delegated to specific figures only in the case of medium/large sized companies. If the company is single-person or has very few units, you must be good at organizing the work in such a way that part of the working day can be dedicated to this activity. Time is research, creation of ideas and content and nurturing relationships.
It's nothing revolutionary and I see many esteemed colleagues doing it profitably. This technique has Find Your Phone Number changed over the years. At the beginning it was exclusively blog centric, while now it tends to enhance every single channel. I talked about it some time ago in this post and I will return to it in a future article, because it is a central issue in the strategy to be adopted in this historical moment. inbound marketingCompanies and professionals still have the vision of a world in which it is sufficient to communicate (well) in widely distributed media to obtain customers. The world is evolving and, consequently, the customers. In today's world, where anyone can compare a product using the mobile connection of their smartphone, things are decidedly different.
The advanced customers of 2016 have become immune to always the same and anonymous promotions, and prefer companies that know how to provide value and guarantee the constant presence of quality to their target audience, precisely in the main places of access for the target itself. To do this, it is no longer necessary to allocate one's economic resources exclusively in these places, but one must inevitably invest a lot of time to obtain results. Time that can be delegated to specific figures only in the case of medium/large sized companies. If the company is single-person or has very few units, you must be good at organizing the work in such a way that part of the working day can be dedicated to this activity. Time is research, creation of ideas and content and nurturing relationships.