Post by princehira on Oct 30, 2024 7:24:13 GMT
Who has never received that “unmissable” offer to earn up to 500 reais per day, working 4 hours per week? This and other unattainable promises circulating on the Internet may give the impression that Digital Marketing is a scam.
However, I guarantee that this is one of the most powerful and effective strategies that exist — when well planned and executed by competent professionals.
That's why it's important to be careful not to fall for scams! Follow me to understand the biggest scams in Digital Marketing and what this strategy can provide in the short, medium and long term so that you can avoid false promises — and headaches.
How to make a Digital Marketing plan for your company
What is Digital Marketing really?
Digital Marketing is a communication strategy designed exclusively to reach more people online and facilitate sales. This can occur through companies, content producers, influencers, etc.
What is Digital Marketing and what are the main strategies?
And since everything happens on the Internet , it may even seem that there are no obstacles or requirements for a company, for example, to start doing Digital Marketing .
Thus, several lies were created around the concept, as if it were the “solution to all problems” of a business or even as if it were possible to “make easy money with little work” — a fact that leads us to the following question:
After all, is Digital Marketing a scam?
The truth is that, in some situations, Digital Marketing can be a scam. I'm not going to lie to you! But I say this because, in all areas of activity that exist in the market, there are good and bad professionals — in Digital Marketing, it should be no different.
So you need to keep in mind that the existence of unprepared (or even ill-intentioned) professionals does not make Digital Marketing , in itself, a bad idea. Right?
In fact, the positive results that this strategy provides in the right hands is the main reason for its success — in these cases, it is definitely not a scam!
On the contrary: investing in Digital Marketing can generate significant impacts — and I say this from my own experience — but if you are still apprehensive, check out the biggest mistakes to identify right away:
5 Digital Marketing mistakes you shouldn't fall for!
1. You just need to master Digital Marketing techniques and tools to be successful
Don't be fooled, because mastering Digital Marketing techniques and tools is not enough to be successful. It is also necessary to understand the why and the fundamentals of what is being done.
For example, a woocommerce web design service paid traffic manager must have technical skills to use Google Ads or Facebook Ads tools to create ads, but if they don't know the strategies behind using paid media, they end up limiting their chances of success.
Tip: 11 Digital Marketing platforms for you to know!
2. Digital Marketing guarantees results on its own
The mistake here is simple: there are several factors that, combined with Digital Marketing , guarantee results. Since it is just a “ means ” to achieve an end goal , it can be used for good or for bad:
If the company's foundations are structured, the strategy accelerates results . If they are not, it accelerates losses and, in this case, becomes a scam!
In fact, the “ company’s foundations ” are nothing more than the clarity of the market it is part of, what objectives it wants to achieve and what the action plan is to get there — rest assured that, later on, I will explain in more detail how to ensure that your business has the necessary foundations!
3. Digital Marketing makes money fast and easy
This is another trap that, if you fall into, can leave you very disappointed. Investing in Digital Marketing does not make quick and easy money, but since many people do not have a clear view of everything that happens behind the scenes of a successful strategy , they tend to oversimplify and think that the return is almost momentary.
I can illustrate this for you using the tree as an allusion : in it, you can only see what is “superficial”, that is, the crown with its leaves, flowers and fruits. However, just by looking at it, you cannot get an idea of how much it had to grow (and the size of its roots) to reach its current size.
Therefore, it is important to be clear to you that, in Digital Marketing, it is not enough to carry out half a dozen actions, sit back and wait for the results. It is necessary to:
Plan;
Test;
Collect data;
To analyze;
Optimize, etc.
Following steps like these isn't necessarily quick and easy , but when done well, they can bring success to your business strategy!
4. Investing in Digital Marketing is cheap
Another common misconception is to label Digital Marketing as a cheap strategy. Think about it: it is possible to invest less in this strategy when compared to traditional media — distributing content on the Internet, for example, requires less money than running an advertisement during the Jornal Nacional break — but that doesn't make it cheap.
So “cheap” and “expensive” is relative, and what makes the strategy one thing or another is the return it is bringing , that is, whether it is achieving the final objectives and, consequently, generating profit for the company, since each channel has, for example, a different customer acquisition cost ( CAC ).
Digital Marketing Schedule
5. Digital Marketing is just publishing on social media
Digital Marketing is far from being just “posting on social media ”. In fact, the main point here is that companies that grow diversify their channels :
Not only because this facilitates the development of consumer awareness levels in the purchasing journey, but also because each channel is subject to a series of influences . Have you ever heard of “Don’t put all your eggs in one basket”?!
Obviously, this increases complexity and cost, but if you are banned on Instagram and prevented from doing live streams, for example, another channel, such as YouTube, can maintain the relationship with the audience and the growth of your business for a certain period, keeping you in the black!
Tip: Digital Marketing Channels: how to distribute content properly?
Now that you have your eyes wide open to the biggest mistakes you could make, how about preventing them by putting the tips below into practice?
How to avoid a scam?
Make good analyses
Before purchasing a product or hiring a service from any person or company, find out if they have authority in the field . To do this, analyze these three fundamental points:
If you produce content and it is really good;
If she has experience and is capable of generating results;
If you have positive reviews and testimonials — after all, no one better to talk about it than your own customers.
Define the foundations of your company
The first step in defining the foundations of your company is to establish the strategic part , that is, mission, vision, values... to then understand what the objectives are, detailing them in goals.
The second step is tactical planning . Within this step, it is necessary to choose projects so that the KPIs are achievable and then define who the company's ideal customer is, answering the following questions:
Where is he?
What is he interested in?
What is your real problem?
How can your business help solve this?
Once you’ve done that, identify what your competitors are offering to meet these circumstances and, finally, what sets you apart and what you want to focus on: your price? Your expertise?
Make all of this very clear so that the Digital Marketing team can work on these issues!
Growth Pyramid
Tip: What is the Growth Pyramid?
Hire a Digital Marketing Agency
I cannot help but tell you that it is, indeed, essential for a company to have an internal marketing team , responsible for the business strategy that serves as the basis for digital development.
The Digital Marketing agency comes in as a complement to work with this internal team, bringing some benefits such as:
Time savings — the agency becomes more advantageous due to the dynamism of its professionals. If a strategy requires more designers, for example, the agency allocates these professionals without the hiring company having to deal with this;
Management — the partnership with the agency reduces the need to manage the company with several employees, making it easier to focus on what really matters: expertise in its core business;
Update — with a market that is constantly changing, the agency can apply all the new developments (that make sense) to the client's strategy, since it has contact with different segments and experience to know what can be effective or not, providing peace of mind for the client;
Access to a consolidated team — the agency has professionals who are not only experienced, but increasingly qualified and agile to help the company achieve results that it might not be able to achieve alone.
Why hire a Digital Marketing agency?
Count on Orgânica Digital to accelerate your company's results!
To avoid the pitfalls of Digital Marketing, relying on a company that is well-established in the market is the best way out. Orgânica has vast experience in the area, with over 15 years in the market, accumulating several successful stories. Take the opportunity to check them out here:
How a content empire increased sales by 1783% ;
826% more leads in 5 months for Nautilus: understand how! ;
From 0 to 90 thousand visits per month: Organic at the top of Google .
Our success is a consequence of the work of a multidisciplinary team, up to date and willing to help clients whenever necessary — since the results are the effects of plans that meet short, medium and long-term needs.
However, I guarantee that this is one of the most powerful and effective strategies that exist — when well planned and executed by competent professionals.
That's why it's important to be careful not to fall for scams! Follow me to understand the biggest scams in Digital Marketing and what this strategy can provide in the short, medium and long term so that you can avoid false promises — and headaches.
How to make a Digital Marketing plan for your company
What is Digital Marketing really?
Digital Marketing is a communication strategy designed exclusively to reach more people online and facilitate sales. This can occur through companies, content producers, influencers, etc.
What is Digital Marketing and what are the main strategies?
And since everything happens on the Internet , it may even seem that there are no obstacles or requirements for a company, for example, to start doing Digital Marketing .
Thus, several lies were created around the concept, as if it were the “solution to all problems” of a business or even as if it were possible to “make easy money with little work” — a fact that leads us to the following question:
After all, is Digital Marketing a scam?
The truth is that, in some situations, Digital Marketing can be a scam. I'm not going to lie to you! But I say this because, in all areas of activity that exist in the market, there are good and bad professionals — in Digital Marketing, it should be no different.
So you need to keep in mind that the existence of unprepared (or even ill-intentioned) professionals does not make Digital Marketing , in itself, a bad idea. Right?
In fact, the positive results that this strategy provides in the right hands is the main reason for its success — in these cases, it is definitely not a scam!
On the contrary: investing in Digital Marketing can generate significant impacts — and I say this from my own experience — but if you are still apprehensive, check out the biggest mistakes to identify right away:
5 Digital Marketing mistakes you shouldn't fall for!
1. You just need to master Digital Marketing techniques and tools to be successful
Don't be fooled, because mastering Digital Marketing techniques and tools is not enough to be successful. It is also necessary to understand the why and the fundamentals of what is being done.
For example, a woocommerce web design service paid traffic manager must have technical skills to use Google Ads or Facebook Ads tools to create ads, but if they don't know the strategies behind using paid media, they end up limiting their chances of success.
Tip: 11 Digital Marketing platforms for you to know!
2. Digital Marketing guarantees results on its own
The mistake here is simple: there are several factors that, combined with Digital Marketing , guarantee results. Since it is just a “ means ” to achieve an end goal , it can be used for good or for bad:
If the company's foundations are structured, the strategy accelerates results . If they are not, it accelerates losses and, in this case, becomes a scam!
In fact, the “ company’s foundations ” are nothing more than the clarity of the market it is part of, what objectives it wants to achieve and what the action plan is to get there — rest assured that, later on, I will explain in more detail how to ensure that your business has the necessary foundations!
3. Digital Marketing makes money fast and easy
This is another trap that, if you fall into, can leave you very disappointed. Investing in Digital Marketing does not make quick and easy money, but since many people do not have a clear view of everything that happens behind the scenes of a successful strategy , they tend to oversimplify and think that the return is almost momentary.
I can illustrate this for you using the tree as an allusion : in it, you can only see what is “superficial”, that is, the crown with its leaves, flowers and fruits. However, just by looking at it, you cannot get an idea of how much it had to grow (and the size of its roots) to reach its current size.
Therefore, it is important to be clear to you that, in Digital Marketing, it is not enough to carry out half a dozen actions, sit back and wait for the results. It is necessary to:
Plan;
Test;
Collect data;
To analyze;
Optimize, etc.
Following steps like these isn't necessarily quick and easy , but when done well, they can bring success to your business strategy!
4. Investing in Digital Marketing is cheap
Another common misconception is to label Digital Marketing as a cheap strategy. Think about it: it is possible to invest less in this strategy when compared to traditional media — distributing content on the Internet, for example, requires less money than running an advertisement during the Jornal Nacional break — but that doesn't make it cheap.
So “cheap” and “expensive” is relative, and what makes the strategy one thing or another is the return it is bringing , that is, whether it is achieving the final objectives and, consequently, generating profit for the company, since each channel has, for example, a different customer acquisition cost ( CAC ).
Digital Marketing Schedule
5. Digital Marketing is just publishing on social media
Digital Marketing is far from being just “posting on social media ”. In fact, the main point here is that companies that grow diversify their channels :
Not only because this facilitates the development of consumer awareness levels in the purchasing journey, but also because each channel is subject to a series of influences . Have you ever heard of “Don’t put all your eggs in one basket”?!
Obviously, this increases complexity and cost, but if you are banned on Instagram and prevented from doing live streams, for example, another channel, such as YouTube, can maintain the relationship with the audience and the growth of your business for a certain period, keeping you in the black!
Tip: Digital Marketing Channels: how to distribute content properly?
Now that you have your eyes wide open to the biggest mistakes you could make, how about preventing them by putting the tips below into practice?
How to avoid a scam?
Make good analyses
Before purchasing a product or hiring a service from any person or company, find out if they have authority in the field . To do this, analyze these three fundamental points:
If you produce content and it is really good;
If she has experience and is capable of generating results;
If you have positive reviews and testimonials — after all, no one better to talk about it than your own customers.
Define the foundations of your company
The first step in defining the foundations of your company is to establish the strategic part , that is, mission, vision, values... to then understand what the objectives are, detailing them in goals.
The second step is tactical planning . Within this step, it is necessary to choose projects so that the KPIs are achievable and then define who the company's ideal customer is, answering the following questions:
Where is he?
What is he interested in?
What is your real problem?
How can your business help solve this?
Once you’ve done that, identify what your competitors are offering to meet these circumstances and, finally, what sets you apart and what you want to focus on: your price? Your expertise?
Make all of this very clear so that the Digital Marketing team can work on these issues!
Growth Pyramid
Tip: What is the Growth Pyramid?
Hire a Digital Marketing Agency
I cannot help but tell you that it is, indeed, essential for a company to have an internal marketing team , responsible for the business strategy that serves as the basis for digital development.
The Digital Marketing agency comes in as a complement to work with this internal team, bringing some benefits such as:
Time savings — the agency becomes more advantageous due to the dynamism of its professionals. If a strategy requires more designers, for example, the agency allocates these professionals without the hiring company having to deal with this;
Management — the partnership with the agency reduces the need to manage the company with several employees, making it easier to focus on what really matters: expertise in its core business;
Update — with a market that is constantly changing, the agency can apply all the new developments (that make sense) to the client's strategy, since it has contact with different segments and experience to know what can be effective or not, providing peace of mind for the client;
Access to a consolidated team — the agency has professionals who are not only experienced, but increasingly qualified and agile to help the company achieve results that it might not be able to achieve alone.
Why hire a Digital Marketing agency?
Count on Orgânica Digital to accelerate your company's results!
To avoid the pitfalls of Digital Marketing, relying on a company that is well-established in the market is the best way out. Orgânica has vast experience in the area, with over 15 years in the market, accumulating several successful stories. Take the opportunity to check them out here:
How a content empire increased sales by 1783% ;
826% more leads in 5 months for Nautilus: understand how! ;
From 0 to 90 thousand visits per month: Organic at the top of Google .
Our success is a consequence of the work of a multidisciplinary team, up to date and willing to help clients whenever necessary — since the results are the effects of plans that meet short, medium and long-term needs.